Avi Arad is an Israeli-American businessman. He became the CEO of the company Toy Biz in the 1990s, and soon afterward became the chief creative officer of Marvel Entertainment, a Marvel director, and chairman, CEO and the founder of Marvel Studios.
He worked as a producer who worked on X-Men, Fantastic Four, Iron Man, Spider-Man, The Incredible Hulk, Silver Surfer, Spider-Man Unlimited, The Avengers: United They Stand, X-Men: Evolution, Spider-Man: The New Animated Series, Ultimate Avengers, Ultimate Avengers II, Fantastic Four: World's Greatest Heroes, The Invincible Iron Man, Doctor Strange: The Sorcerer Supreme, Iron Man: Armored Adventures, Wolverine and the X-Men, and The Spectacular Spider-Man. He worked as a writer on Spider-Man, X-Men: Evolution, and The Invincible Iron Man.
While on Spider-Man he had many confrontations with John Semper, Jr. regarding the direction of the show. He wanted to make the show more toy friendly so his Toy Biz would become more successful, while Semper wanted to tell better stories. He antagonized Fox Kids, leading to the cancellation of the series. He eventually got his way with the short-lived Spider-Man Unlimited and The Avengers: United They Stand.