Department stores will often hire a man to portray Santa. Families then go to the store so the children can tell the man what they want. Other people will also dress like elves to help create the illusion.
In one department store, Santa and an elf where still working on Christmas Eve when a battle between Spider-Man, Kraven the Hunter, and Mysterio entered the store. A Mysterio robot appeared and tried to blow up Spider-Man, Santa, and the elf. However, Kraven attacked and Spider-Man realized that the Mysterio was an exploding robot. He quickly got the Santa and elf away before the explosion. He then asked if the two were going on the naughty list.